Commercial, graphics, publications, packaging and label printing all face fundamental challenges in adjusting to the market space in the wake of Covid. The positive news – as outlined in the new Smithers report, The Future of Global Printing to 2026 – is that after a highly disruptive 2020, markets have recovered across 2021; although this is not uniform across all segments.
 
Total value of global printing will reach $760.6 billion in 2021, with the equivalent of 41.9 trillion A4 prints produced worldwide. This is up from $750.0 billion in 2020, but volumes have declined further, down 5.87 trillion A4 prints from 2019. The effect has been most pronounced in publications, and some graphics and commercial applications. Lockdown (stay-at-home) orders led to a sharp drop in magazine and newspaper sales, only partially compensated for by a short-term increase in orders for educational and leisure books; and much of regular commercial print and graphics work was cancelled. Packaging and labels print have been far more resilient and provide a clear strategic focus for the industry moving forwards across the next five years.
 

 

Author: Noticias Gran Formato Latin America

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