Pressure-sensitive label market overview

To understand the significance of the pressure-sensitive VIP label market, it is first necessary to look at the global pressure-sensitive label market. In 2020, AWA estimate the global pressure-sensitive label market grew by 3.9% to a volume of 27,520 million square meters, equivalent to 40% of the total global label market.

AWA defines four principal application categories for pressure-sensitive labels:

  • VIP labels
  • primary product labels
  • functional/security labels
  •  and promotional labels

VIP labels currently account for 48% of the global pressure-sensitive label market. Primary product labels are the second category at 43% of the global market, followed by functional/security labels and promotional labels with 5% and 4% shares, respectively.

Over recent years there have been shifts in the application segments that show the highest growth and greatest future potential. All pressure-sensitive label application segments show growth for the year 2020. However, in 2020, both VIP and primary product label application experienced significant growth across all regions as the demand for food, healthcare & personal care, household chemicals, and transport & logistics/e-commerce increased. This was especially the case between the second and third quarters, when most countries entered quarantine/lockdown related to the COVID-19 pandemic.

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